Strategy without execution is a deck.
Execution without scale is a demo.
I do the whole thing. Twenty years of building, shipping, and operating transformations for brands you've actually heard of — across digital, AI, loyalty, customer experience, and enterprise technology.
As a Principal at Deloitte Consulting, I lead Commercial across the Consumer Industry with a focus on Transportation, Hospitality, and Services, co-lead the Loyalty Market Offering, and lead some of our most important clients. I work at the intersection of what customers actually need and what enterprise technology can deliver at scale.
Expertise
Turning ambitious transformation strategies into measurable business outcomes.
AI & Digital Transformation
End-to-end AI and digital strategy and execution that reimagines how organizations create, deliver, and capture value.
Loyalty Strategy, Build & Operate
Designing and operating loyalty programs that drive retention, deepen engagement, and generate sustainable growth.
Customer Experience
Crafting seamless, human-centered experiences that connect every touchpoint across the customer journey.
Value Realization
Quantifying the ROI of transformation investments to secure executive alignment and funding.
Data, AI & Analytics Enablement
Unlocking the power of data and AI to drive decisions, personalize experiences, and build competitive intelligence.
Platform Build & Operations
Architecting, building, and running the platforms that power enterprise-scale customer experiences.
Select Engagements
Trusted by iconic brands to lead their most critical transformations.
Chipotle Mexican Grill
Reimagined the customer and employee ordering experience across 4,000+ fast casual restaurants — delivering what customers crave.
Casey's General Store
Digital transformation of a 2,200-location convenience store — tripling year-over-year growth through digital and loyalty innovation.
Herc Rentals
Built a seamless commerce, fleet, and telematics digital experience for one of America's largest equipment rental companies — because customers expect it.
Client names are trademarks of their respective owners and are used here solely to identify prior engagements. No confidential information is disclosed.
How I Work
Build, don't deck.
The best strategy is a working prototype. Decks create alignment; working software creates momentum.
The demo isn't the product.
Anyone can build a pilot. The real work is making it run at 4,000 locations, millions of transactions, every single day.
Weave it in, don't bolt it on.
Transformation fails when technology is treated as a project. It works when new capabilities, processes, and tech are woven into the fabric of how the business actually operates.
Win the wedge.
Don't try to transform everything. Find the one use case that proves the value, then expand from a position of strength.
Media
Selected contributions, interviews, quotations, and public transformation work.
AI Is Already Reshaping Hospitality. Just How Far Will It Go?
2026Oliver Page discusses how AI will reshape hotel booking, guest service, operations, revenue, and the hospitality workforce.
The Predictive Property: Engineering the Next Era of Guest Loyalty
2026Oliver Page and Sameer Bajaj discuss composable architectures, multi-agent systems, and the technical roadmap for the modern hotel enterprise.
How Restaurants Can Serve Up an Effective Social Media Strategy
2025Insights on how restaurant brands can build social media strategies that drive real community engagement and revenue growth.
Solving the Personalization Paradox in Loyalty
2025Harvard Business Review Analytic Services research on why most loyalty programs underperform — and how to close the gap between personalization ambitions and execution.
The Next Generation of Equipment Rental: Pro Control for Customers, at Their Fingertips
2023WIRED Brand Lab feature on Herc Rentals' ProControl NextGen platform, including Oliver's perspective on customer expectations in equipment rental.
Loyalty360 Loyalty Live
2023A conversation with Loyalty360 on the evolving landscape of loyalty strategy, customer engagement, and digital transformation.
Annex Cloud: The Future of Loyalty
2021Perspectives on where loyalty programs are headed and how brands can build deeper, more meaningful customer relationships.
5 Ways Travel Loyalty Programs Balance Customer & Business Values
2020How travel brands can design loyalty programs that deliver value to both customers and the business in a post-pandemic landscape.
From Format to Function: The Rise of Convenience
2020A conversation on how the convenience industry is evolving through digital innovation and customer experience.
How Chipotle Serves Up a Sizzling Digital Experience
2019A look at how Chipotle transformed its digital strategy to create a best-in-class ordering and loyalty experience.
Deloitte Digital at Skift Tech Forum 2019
2019A conversation at the Skift Tech Forum on how technology is reshaping the travel and hospitality experience.
The Future of Restaurant Marketing: Are You Ready?
2017Exploring how restaurants must rethink marketing strategies in an increasingly digital-first landscape.
Data Visualization Helps Safeway Keep Shelves Stocked
2013How data visualization and analytics transformed inventory management at one of America's largest grocers.
Insights
Recent thinking and publications on digital transformation, AI, and loyalty.
How AI Is Already Reshaping Hospitality Operations
The strongest hospitality AI use cases start with specific operational bottlenecks, reliable data, and measurable reductions in labor friction and operational drag.
Affordability, AI, and the 2026 Summer Travel Outlook
What Deloitte's 2026 Summer Travel Survey says about affordability, high-income millennials, AI-assisted planning, and the widening value divide in travel.
AI Infrastructure Is a Long-Term Optionality Decision
Large AI infrastructure commitments should be evaluated as long-term architecture and negotiating-power decisions, not only technology purchases.
AI, Productivity, and the Workforce Transition
AI productivity assumptions have direct implications for automation roadmaps, workforce transition, operating models, and the pace of enterprise change.
Why AI Strategy Fails at the Point of Execution
The gap between AI ambition and business value usually appears in ownership, workflow redesign, incentives, skills, and sustained operating discipline.
The Predictive Hotel: AI, Operations, and Guest Loyalty
The hotel technology agenda is shifting from stable systems of record toward predictive operations, connected data, and more responsive guest experiences.
What Agentic AI Could Change About the Enterprise Stack
As agents begin optimizing systems and data flows, enterprise architecture will need clearer objectives, boundaries, controls, and accountability.
Why Restaurant Scale Is Becoming a Technology Question
Ordering, kitchen orchestration, inventory, loyalty, and real-time operations increasingly determine whether restaurant brands can scale effectively.
If All Software Is Being Rewritten, Sequence Matters
Enterprises cannot rebuild every system at once. The strategic advantage comes from choosing where AI-native redesign changes the economics or experience most.
Start Generative AI With the Workflow, Not the Model
The strongest generative AI use cases begin with a costly source of friction, delay, error, or customer dissatisfaction rather than a technology demonstration.
Serving Up an Impactful Social Media Strategy for Restaurants
How social-first restaurant brands leverage community engagement, creator partnerships, and conversion strategies to drive significantly higher revenue growth.
Last Mile Delivery After COVID-19
Examining the challenges and opportunities in last-mile delivery as consumer behavior shifts post-pandemic.
Restaurant of the Future
Research on how technology and evolving consumer expectations are reshaping the restaurant experience.
Serving Up a Great Restaurant Customer Experience
Strategies for restaurants to differentiate through customer experience in a competitive market.
Formula for Growth: Innovation, Big Data & Analytics
How consumer products companies can harness big data and analytics as a catalyst for innovation and growth.
What Fuels Me
Adventure
Adventure
Adventure
Adventure
Build
Build
Code
Code
Code
Code
Compete
Compete
Compete
Compete
Moments
Moments
Recognition
