It was great to speak with HOTELS magazine about the impact AI is having on hospitality. We discussed that AI is already moving through hospitality, but not evenly. The hotels getting real value are focused on specific operational problems: staff scheduling conflicts, peak-hour guest flow, reservation data cleaning.
These aren't flashy applications. They don't make press releases. But they cut labor friction and reduce operational drag. The mistake most properties make is starting with customer-facing AI before fixing the internal data layer that makes those tools useful in the first place.
If you're responsible for technology in hospitality, inventory your actual operational bottlenecks before you buy an AI product. The tool should follow the problem, not the other way around.
Source and context
This commentary was originally published on LinkedIn in response to AI Is Already Reshaping Hospitality.